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Citi AAdvantage card deceitful marketing tactics

1 Jan

Arriving today in a shiny large envelop was an offer to “enjoy a better travel experience”, or rather an offer for the Citi American Airlines AAdvantage credit card, or rather an offer to go into debt.

This unoriginal offer features a bonus 50,000 miles for those who spend $3,000 in the first three months. Sound familiar? This truly is an unfeasible bonus that most credit card holders cannot nor should not achieve.AAdvantage Credit Deceives wtih Freebies

The card requires a $95 annual fee. But have no fear, this fee is waived for the first twelve months.

The reward amount is one mile per $1 spent, with the exception of some eligible American Airlines purchases, which then earn two miles per $1 spent. The offer, however, conveniently stated this in reverse order with some strategic bolding, making it seem as though you would earn two miles per $1 spent.

Credit card direct mail deceitful advertisement.

Direct mail advertisement image: Misleading bolded text causes consumers to wrongly conclude they’ll earn two miles per $1 spent on purchases.

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